REGENERATION We take responsibility for every product we contribute to the world, from concept to end-of-life. It is our duty to leave a net positive impact through the use of regenerative materials, exemplary product stewardship and a commitment to reducing our carbon footprint. UTILITY We are committed to creating functional systems of utilitarian leather handbags and accessories that are luxurious and understated, making the everyday lives of our customers easier. COMMUNITY Yu Mei is a community-focused brand. Club Yu Mei is a framework to engage with our customers, collaborators and team members. Our Yu Mei Lounges act as venues to host community-focused events—product launches, customer breakfasts, private styling, and evening drinks. We aim to inspire our community with our collaborative approach to doing business.