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Introducing Spring 19

Yu Mei's Spring 19 collection is inspired by slices of sun that signify the promise of juicy fruits, oversized hats and the long nights that await our Yu Mei woman; who has been dreaming of an eternal summer. Satsuma evokes an orchard of ripe citrus, while Seaweed brings a welcome reprieve of mediterranean shade. The collection is grounded by Teddy, a soft nude reminiscent of sandy skin and summer tan lines.

We welcome a new style, the Phoebe Bucket, as well as refined updates to Rebecca and Vi. Old favourites Brigette and Luci return in juicy colourways. Discover the collection in stores from mid-October.

Campaign shot by Ch'lita Collins and Jessie Wong, featuring Leila Rahimi and Ch'lita Collins.

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Yu Mei Presents: From Land to Luxury

Yu Mei was built with transparency and and integrity at our core, we are excited to share with you, our community, the Yu Mei story through our new film, Land to Luxury. Come along on the journey from the backcountry in Hawea to the glittering lights of Hong Kong and back to our design studio and Yu Mei Flagship in Wellington.

We believe responsibility is our duty, which is why we demand traceability record of animals and farmers, tannery processes and manufacturing policies from all hands involved in our supply chain.

We hope you enjoy this look into all that is involved in each Yu Mei piece, from land to luxury.

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Introducing the Phoebe Bucket

Meet the Phoebe Bucket. Phoebe is your new best friend - intelligent, refined and the MOST fun. A sleek covered button closure, detachable zipped inner section, and perfectly circular base finish our favourite new style.

Phoebe charmed in our Auckland Lounge last year and said the best thing about working there was meeting people who are just as excited about Yu Mei as we are. An avid reader, Phoebe is happy that her namesake bag is the perfect size to fit a Penguin Classic or two - something she is never without through the Spring and Summer months.

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Yu Mei Buyback Initiative

Yu Mei is committed to responsible consumption and cultivating sustainable buying habits within our community. With timeless designs that transcend trends and seasons, it is our hope that each customer’s purchase decision mirrors that of our considered and intentional design.

Born out of our commitment to circularity, the Buyback initiative works to extend a product’s useful life through mending and refurbishing. We invite you to return your preloved Yu Mei bags for a credit towards your next purchase. Preloved bags will be refurbished in-house and given a second life, to be on-sold in archive sales.

We design with care and respect for the high-quality Deer Nappa of our products. With a view to maximising the longevity of your Yu Mei bag, proper care for the leather is imperative. Read about how to care for your Yu Mei bag here

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Yu Mei @ NZFW 2019
Yu Mei Small Leather Goods

In February 2019 we welcomed three considered Wallet styles into the Yu Mei collection, each named after people dear to Yu Mei. We hope you love them as much as we enjoyed creating them.

Designed following the notion that 'simplicity is complexity resolved', Livia is a classic accordion style wallet with covered button fold-over closure and multiple card slots, open compartments and a zipped compartment. The Jessie wallet is a bi-fold wallet style large enough to fit passports, perfect for travel, and the Frank cardholder is a classic portrait card holder shape with multiple card slots and a zipped compartment.

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