Club Yu Mei

Create an account to unlock the universe of Yu Mei. You'll be the first to hear about special events, news and insight into our inner workings. Tell us about yourself and we might just design a bag in your honour! Join the Club.


We partnered with The Wellington City Mission on an innovative fundraising initiative and raised over $50,000 for The Mission. We built a sponsorship model into the project, so that we could maximise returns for The City Mission, with the view that when we come together as a community, we're greater than the sum of our parts. Thank you to our generous sponsors who helped to make the collaboration possible. You can read all about the collaboration including the mechanics, our fit out created entirely from donated and recycled materials, and the styling of the campaign shoot that was sourced entirely from op-shop finds by stylists Seb Hunt & Dylan Richards. Go forth and immerse yourself in the universe of Club Yu Mei!


Dynamic Duos: The Wale Sisters

Dynamic Duos is a Club Yu Mei column that profiles friends, business partners, siblings and couples who work together creatively. Here, we speak with Nesra and Samiira Wale - two sisters who are each other’s biggest supporters.

Samiira is a rising photography star, who has developed a distinctly editorial style in her portraits that celebrate her heritage. As Samiira’s longtime collaborator and ‘Executive Editor,’ Nesra has transformed her classroom into a professional photography studio on multiple occasions, while cultivating her own talent for makeup artistry. We discussed diversity and representation in the media, making sacrifices, and how working with your sister can sometimes be likened to ‘forced labour.’


Yu Mei Buyback Initiative

Yu Mei is committed to responsible consumption and cultivating sustainable buying habits within our community. With timeless designs that transcend trends and seasons, it is our hope that each customer’s purchase decision mirrors that of our considered and intentional design.

Born out of our commitment to circularity, the Buyback initiative works to extend a product’s useful life through mending and refurbishing. We invite you to return your preloved Yu Mei bags for a credit towards your next purchase. Preloved bags will be refurbished in-house and given a second life, to be on-sold in archive sales.

We design with care and respect for the high-quality Deer Nappa of our products. With a view to maximising the longevity of your Yu Mei bag, proper care for the leather is imperative. Read about how to care for your Yu Mei bag here.

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Yu Mei Presents: From Land to Luxury

Yu Mei was built with transparency and and integrity at our core, we are excited to share with you, our community, the Yu Mei story through our new film, Land to Luxury. Come along on the journey from the backcountry in Hawea to the glittering lights of Hong Kong and back to our design studio and Yu Mei Flagship in Wellington.

We believe responsibility is our duty, which is why we demand traceability records of animals and farmers, tannery processes and manufacturing policies from all hands involved in our supply chain.

We hope you enjoy this look into all that is involved in each Yu Mei piece, from land to luxury.

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