Yu Mei AW'23 campaign shoot with Heather Inwood at Coalcliff, Sydney
In September last year, we journeyed an hour south of Sydney to a tranquil beach town called Coalcliff, to shoot the campaign for Yu Mei's new season. Inspired by colours imagined from the words of James K. Baxter in his poem ‘The Bay’, we briefed the creative team with imagery of carved cliffs, pumice sands and waters deep.
In response, Vanessa Coyle, who led the creative and styling, showed us the beach down from her house at Coalcliff. It was the perfect location. Alongside Vanessa, we had Levon Baird behind the camera, Daren Borthwick and Stoj Bulic on hair and makeup; and Eyes Rodgers and Heather Inwood as our faces for the new season. Kate Sullivan, from The Artist Group, helmed the production, while Emma Gott’s support from across the Tasman made it all possible.
Vanessa took inspiration for the wardrobe from some of our favourite designers; Phoebe Philo’s Celine, The Row, Margiela, Loewe and Acne Studios, alongside Australian designers ESSE and Beare Park. Vanessa even infused a bit of Yu Mei's magic from our AW21 Digital Runway at the Wellington City Gallery, resulting in a collection of coats, blazers, shirts and pants that were not only well-tailored but featured intricate detailing, making up costumes of deliberate anonymity. The styling bore the hallmarks of Vanessa and my personal aesthetic, with textures like oversized shiny leather coats and socks that reflected our autumn/winter colourways. Vanessa swears by Uniqlo in Australia or Marks & Spencers in the UK for a good selection of socks.
Met with perfect weather, something one cannot always count on in New Zealand, we worked relentlessly throughout the day to bring our vision to life. The breathtaking location, coupled with our exceptional team, made this shoot one for the books.
Duties and Taxes included for Australia and New Zealand
|New Zealand||Complimentary Shipping over $50, Complimentary Returns|
|Australia||Complimentary Shipping over $50|
|Rest of World||Complimentary Worldwide Shipping over $200USD|
|New Zealand||Orders shipped within 2-3 working days, sent via tracked Courier Post.|
|Australia||Orders shipped within 2-3 working days, sent via tracked DHL Express|
|Rest of World||Orders shipped within 2-3 working days, sent via tracked DHL Express|
New Zealand and Australia
Taxes and duties are included within the purchase price.
Rest of World
As orders are shipped from our New Zealand warehouse you may incur duties, clearance fees or local taxes. Yu Mei Ltd does not cover these charges and is not liable for any fees incurred; although we will always do our very best to ensure a smooth delivery to you. For more information, we advise you to check with your local customs agent.
Club Yu Mei is a community of like minded, forward thinking individuals. It’s a place to celebrate those who inspire the Yu Mei brand and beyond. From interviews and ideas to events, debates, dinner parties and more, the Club is an inclusive space by real people, for real people. Unlock our cabinet de curiosités and discover the thought-provoking universe of Club Yu Mei.
To stay abreast of all things Yu Mei, join our Club newsletter and enjoy 10% off your first purchase.