A stack of Club Yu Mei: Edition 01 Newspapers, designed by Joshua Briones Yap & Natasha Mead of 1of1 Studio, photographed by Claudia Smith in Sydney, Australia.
Club Yu Mei exists, first and foremost, to tell the stories of our community. Here, we introduce the first edition of the Club Yu Mei Newspaper. Download your copy of the publication via our online store, or visit one of our three Lounge locations for a physical copy.
Each Yu Mei bag is born from a base sense of utility, designed to carry everything you actually need in a day. They’re named after friends of Yu Mei, whose needs inspired the bag's design. Because our bags are by and for real people, a community organically built itself around us. Forward thinking individuals who understand craft, quality and reductive design came together to champion a brand that is the antithesis of opulence and logos. We now refer to this community as ‘Club Yu Mei’, and have compiled the stories of people who inspire and encourage us into our first Club Yu Mei Newspaper.
Interested in how each person moves through the world, we introduce ‘In The Bag’ - a segment that delves into the daily lives of Yu Mei friends and inspirations, from mothers to models to meditation teachers. Together they provide insightful recommendations on everything from skincare to salad dressings, Portuguese electronic music to how to meet new people.
We also share recipes from two kindred restaurants on Karangahape Road (AKL) and Williams St (NSW) — two simple dishes that hero the humble summer tomato.
Finally, artists Harry Culy and Emma + Richard Jarman have submitted photographs from each side of the Tasman — a sunrise in Sydney, and the sun setting on a native bush in Waipukarau (NZ).
From Aotearoa to Australia, there’s comfort in knowing we’re Under The Same Sun.
Duties and Taxes included for Australia and New Zealand
Until 24 December, we're gifting Club members a Key Fob in Brunette with any purchase of $300 or more. A gift for you, or a gift to give.
To redeem your gift, simply sign up to Club Yu Mei in the menu and add a Key Fob in Brunette to cart. When you spend $300 or more, the cost of the Key Fob will automatically be deducted from your total.
Please see here for terms and conditions.
Club Yu Mei is a community of like minded, forward thinking individuals. It’s a place to celebrate those who inspire the Yu Mei brand and beyond. From interviews and ideas to events, debates, dinner parties and more, the Club is an inclusive space by real people, for real people. Unlock our cabinet de curiosités and discover the thought-provoking universe of Club Yu Mei.
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