Privacy Policy

Last updated: 15 June 2021

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from yumeibrand.com (the “Site”).
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, or if you have questions or complaints regarding this Policy or Yu Mei’s privacy practices, please contact us at:

Yu Mei Ltd
85 Victoria Street, Te Aro, Wellington, WGN, 6011, New Zealand
contact@yumeibrand.com

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

Our website also uses our authorized third-party analytics vendors, such as Google Analytics. Please click here for more information about how data is collected and processed in connection with the Google Analytics service: https://www.google.com/policies/privacy/partners/.

DEVICE INFORMATION WE COLLECT:

We and our marketing partners use cookies or similar tracking technologies to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.

Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our websites and your experience. We use cookies to see which areas and features are popular and to count visits to our websites. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to make it easier for you to navigate. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. You can remove persistent cookies by following directions provided in your Internet browser’s "help" file. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove and/or reject cookies. Please note that if you choose to remove or reject cookies, this could affect certain features of our websites.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We partner with third party ad networks (such as Facebook) to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partners use cookies and similar tracking technologies to collect information about your activities on this and other Web sites to provide you targeted advertising based upon your location, product preferences and interests.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Facebook
Google
Bing
Instagram
Pinterest

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

LINKS TO OTHER WEBSITES

Our websites include links to other websites. This Policy does not apply to linked sites and we are not responsible for the content or privacy and security practices of those sites. Any personal information you provide to a linked site is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to carefully read the privacy policies of any website you visit before providing any personal information.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You may choose to stop receiving our marketing emails at any time by following the unsubscribe instructions included in these emails or emailing us at contact@yumeibrand.com. If you opt out of receiving such communications, we may still send you non-promotional emails, such as emails about your account, purchases or our ongoing business relations.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@yumeibrand.com or by mail using the details provided below:

85 Victoria Street, Te Aro, Wellington, WGN, 6011, New Zealand