Club Yu Mei

Club Yu Mei is an inclusive space to luxuriate in the small details. By real people, for real people, we're celebrating our community of fearless forward-thinkers. Here in our digital Club, you’ll find interviews, conversations and notes from the team and those who inspire us. You will also be the first to hear about our series of Club events, from Archive Sales to dinner parties; digital drinks to debates.

What should we write about next? Reach us at club@yumeibrand.com

Welcome to the Club.

Club Yu Mei Market Days
Introducing: Club Yu Mei Market Days
08.11.21
A Look Inside: Yu Mei Wellington Lounge, Flagship
A look inside: Yu Mei Wellington, Flagship
05.10.21
Meet the team: Hermione
Meet the team: Hermione
04.10.21
Meet the team: Charlotte
Meet the team: Charlotte
21.09.21
Meet the team: Annabelle
Meet the team: Annabelle
14.09.21
Meet the team: Mia
Meet the Team: Mia
09.09.21
Meet the team: Chelsea
Meet the Team: Chelsea
01.09.21
Styling Notes: BTS AW21 Runway
Styling Notes: Autumn Winter 21 Digital Runway Presentation
27.07.21
Design Notes: Cashmere
Design Notes: Club Yu Mei x Standard Issue Cashmere Collection
14.07.21
Artist Kōrero: Nikau Hindin
In Conversation: Nikau Hindin, Jessie Wong & Jade Townsend
29.06.21
Yu Mei Newmarket Lounge
A Look Inside: Yu Mei Newmarket
28.05.21
Yu Mei x Auckland Art Fair 2021
In Conversation: Jessie Wong, Ashleigh Taupaki and Micheal Do
31.03.21
The Art of Packing How-To
The Club Yu Mei Guide to The Art of Packing
19.03.21
Club Yu Mei x LUKEKE
Club Yu Mei x Lukeke Collaboration
21.01.21
Field Notes: Consumer Holidays
Field Notes: Consumer Holidays
26.11.20
Conversationalist: Sarah Wickens
Conversationalist: Sarah Wickens
18.11.20
Design Notes: Croc Texture
Design Notes: Croc Texture
21.10.20
Styling Notes: The Wellington City Mission
Styling Notes: The Wellington City Mission Shoot
15.10.20
Conversationalist: WGTN City Mission
Yu Mei x The Wellington City Mission
14.10.20
Design Notes: WCM Fit Out
Design Notes: Wellington City Mission Fit Out
15.10.20
Yumi Zouma’s Playlist For: a Campari Spritz in Italy
Yumi Zouma’s Playlist For: Drinking Spritzes & Pretending You're In Italy
15.10.20
Field notes: Feng Shui
Field notes: Feng Shui
08.10.20
Dynamic Duos: Nesra & Samiira Wale
Dynamic Duos: Nesra & Samiira Wale
16.09.20
Design Notes: Spring 20 Colour Study
Design Notes: Spring 20 Colour Study
09.09.20
Georgie Tries: A Morning Routine
Georgie Tries: A Morning Routine
09.09.20
The Conversationalist: Benee
The Conversationalist: Benee
09.09.20
Field Notes: Email Brevity
Field Notes: Email Brevity
09.09.20
In the Bag: Thomasin McKenzie
In the Bag: Thomasin McKenzie
09.09.20
Wordsmith: Unprecedented
Wordsmith: Unprecedented
09.09.20
Club Quiz: Rose Matafeo
Club Quiz: Rose Matafeo
09.09.20
Behind the Bag: Becca
Behind the Bag: Becca Tock
09.09.20
Club Quiz Chloe Hill
Club Quiz: Chloe Hill
09.09.20