Yu Mei is founded on the pillars of Regenerative Utility. Each design begins with a genuine need, that informs a base level of utility, made with regenerative materials from the land.

Each leather skin used in a Yu Mei bag passes through 35 sets of hands to get to it's final state. We proudly hold close relationships throughout our supply chain, and consider our partners part of our team.

We have partnered with a manufacturer in Dongguan that upholds the highest level of craftsmanship and social responsibility.

Born out of our commitment to circularity, the Buyback initiative works to extend a product’s useful life through mending and refurbishing, and our annual Archive Event is a crucial mechanism in our efforts to reduce waste.

In 2020, we raised $51,590 for the Wellington City Mission through our innovative Bags For All campaign.

Measurability and accountability are important to us in order to formalise the sustainable, regenerative and circular practices that inherently exist at Yu Mei.